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The Marketing Concept of Generating Set Enterprises
04-03
This article comes from the "one to many" website.
The marketing concept is the guiding ideology and code of conduct on which an enterprise engages in business activities. Enterprise marketing concepts have a history of 70 to 80 years in Western countries. We can see that many multinational companies have their own marketing concepts, which can also be said to be a secret of their success. Enterprise marketing concept is also valued and applied by more and more domestic enterprises in our country, but what should generator set enterprises do in this respect?
1. Marketing concept
The competition of generator set enterprises is concentrated in the competition of product quality, price and after-sales service, but the most important thing is the competition of price and service. In order to develop the generator set market, enterprises must first establish a marketing policy based on customer demand-oriented price service system and product service system.
First of all, we must understand that the main social responsibility of an enterprise is: through its own business, the enterprise contributes to improving social life and creating welfare for people. In this process, the enterprise generates appropriate profits, which is the basic mission of the enterprise. This is how enterprises pursue the unity of economic and social benefits. The core of enterprise management is to implement the principle of social dominance in all production and sales activities. The concept of social interests is mainly reflected in the fact that enterprises pay attention to national interests, employee interests, customer interests and enterprise interests.
The concept of market control holds that the higher operating goal of an enterprise is to control the market, rather than pursuing higher profits. The market determines profits, and controlling the market means controlling profits. In order to effectively control the market, enterprises first pay attention to market research, followed by marketing promotion. In marketing, sales promotion is a arduous, intense and long-term "economic war", which requires advertising, public relations, exhibitions and other means to win over all kinds of consumers. The marketing methods of generator set companies can also be inspired by it.
Modern market competition is design competition. In order to compete for the market with quality and service, generator set companies must first work hard on design. The quality of the generator is basically the level of design. The quality is grasped by the designer, so that the generator set is at a higher starting point from the drawing. It can quickly and firmly occupy the market with ingenious ideas, novel materials, advanced technology, and unique appearance. In the fiercely competitive market, the most important thing is how to flexibly adapt to changes in user needs, take "customer first" as the guiding principle of enterprise management, and go all out to improve service quality.
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